Content has been termed as the most important method as well as element of getting organic traffic to your real estate website or blog. But there is one question that is shot off immediately after this suggestion. What to write about that would signify as 'captivating content' for a real estate website. The ideas on the same are discussed below.
We are going to list several content creation ideas to draw traffic to your realty website. Choose the one which you think is the most feasible for you as well as your team.
1. Write about the markets. In fact do a weekly market update by interpreting data from your MLS and other observations you might have made from the general buyer mood. You can take a 5 minute video of the same too, and deliver an update about how the real estate market is behaving locally.
2. Write or post daily transaction report - You can do this on a weekly basis if you are too busy to do this every day. The task is simple enough; all you have to do is cut and paste the reported transactions from your MLS. This is a great way of getting long tail organic traffic on to your site. When you post, make sure to keep the title keyword friendly.
3. Support local businesses - This one is like you scratch my back and I will scratch yours. You can write about the local cafes/restaurants/shops in the area. This will also attract buyers as they would want to know what sort of lifestyle is available in the neighborhood. You can do a restaurant review every week, talk about your dish and even put up a picture of the dish/restaurant. You can give people a video of the shopping areas, or of other businesses that offer interesting services/products. In return you can ask the other business patrons to refer you to buyers that come across. Nothing works as well on a local level as word of mouth.
5. Write on less competitive keywords that provide important information to buyers. This means that if you write about nanny services in the area, or provide detailed information on local dog parks, people looking for them would reach them quickly. A non-competitive keyword can be quite beneficial some times
6. Do a sort of photo quiz for people. Pictures can be really appealing for most visitors. You can click a picture of you anywhere in the neighborhood and ask people to identify the place. This can come handy for your mailing list promotion too. Remember to offer an e-mail signup for newer visitors to receive your latest pictures.
7. Give a weekly neighborhood news update - Distribute the areas among your team, and have them work as news reporters for a while. Tell them to get some exciting local news. Publish it and see the traffic go up. Nothing makes a neighborhood more interesting than gossip. If you get good traffic, be sure that many first time visitors will come back for more news.
Apart from these content ideas, you can go in for the human touch by interviewing prominent residents of the area. Sometimes, their names can work for you as keywords. Your interview must be about their history in the town and what they like about it.
Some of these ideas and more are followed by the best realtor web sites too. Try it and see the difference.
The writer is associated with Intagent, the leading creators of realty website with great design and utility.
