Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Test your campaign before you start sending out your messages. Send the messages you want to use to your family, friends and employees. You will have to make sure the messages display well on most types of devices: perhaps some changes will be needed at this point. Ask people for their opinions on the content of the messages.
Send mobile messages out at different times of the day. Find out which time of the day gets the best response. Since you are sending messages to people with different lifestyles, some people may be getting to work or going to sleep when you send your messages. By timing your messages right, you increase your chances of success.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Geo target your audience for a successful mobile marketing campaign. GPS enabled applications are popular, and you can increase traffic to your business by utilizing them. Visit the sites involved with these apps and make claim to your business. Request that users leave reviews there too. Your traffic will increase and business just might boom.
Use mobile marketing to provide instant gratification. Using mobile marketing allows you to provide your customers with what they want now instead of having to wait. If your run a contest on Christmas. The reward will mean more to your customers if they win it on Christmas, rather than having to wait to receive the reward.
Make sure that your website is mobile friendly. Items like your hours of operation, store locations, and directions should all be easily viewed from a mobile phone. If you sell items on your site, make sure that mobile customers can easily search for products to compare pricing. Consider including a link for directions as well.
You must get someone's permission to send them messages. If you do not, it will be considered as spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.
Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don't want to leave a large part of your audience without the availablity to see your ads. You also don't want to discourage them by running an ad that they can see, but doesn't function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.
As outlined above, the term mobile marketing refers to a relationship between a consumer and a business that is conducted using mobile data services. There are many types of mobile marketing, however. By using the information in this article, you can gain a better understanding of how it works, and how you can put it to use in your business.
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