Creating, in and of itself, is quite satisfying. You've put effort into developing an idea, pulling together resources and information, and have expended time and effort on crafting a top-notch message. It's all about the process, right? But when it comes to improving your company's online marketing and SEO through blogging, you need to continue the flow of energy to see it take flight.
After writing, but before posting, make sure your blog is optimized for SEO. Keywords are, well, the key. What you've included in your writing may be on target, but you may also want to use Google adwords for suggestions, then alter if necessary.
Once the blog is posted, don't just sit back and expect that it's enough. There are things you can do to make use of all that effort beyond just the single posting. You can also see to it that the blog is 'spreading it's wings'.
Promote your blog
There are 4 easy ways to accomplish this:
* Set it up on an RSS feed for distribution on social networking sites and readers.
* Send multiple updates through your social media sites to let people know about your post using Hootsuite. This tool can also shorten your URL to make it more appealing on sites like Twitter.
* You can also post the URL in comment threads on industry-related sites if they ask for your web address.
* Add info about your post to your email signature, or put it in an email newsletter.
Extend and expand
Try recycling blog content in other formats. You can create a video or slideshare presentation with any interesting blog points. Or, generate an infographic on statistics from study/survey sources. Another tactic is to take it to a forum - perhaps pose a related topic question on a Linked-in discussion group.
Tracking
Use these blog metrics to determine the effectiveness of your posts:
* Counting visits - where do visitors come from, and where do they go on your site
* Page views - It's not about total number. Which pages attract viewers, where do they click, and where do they exit?
* Track time spent on the site, and on specific pages
* Track sign-ups for RSS feeds and email lists to assess desire for continued engagement
* Check your search rankings
* Inbound links - who is using and sharing your blog content?
* Social media shares
* Reader comments
Blogging can be a very effective tool in your online marketing arsenal, just don't let it fizzle out because you haven't taken it as far as it can go. Follow these processes and watch your blog soar.
Want to know more about how a blog casting program can help your business? Contact us today.
Source: http://avaxusa.com/beyond-the-blog-post-for-improved-online-marketing-and-seo/
Avax Consulting Inc. -An Seo Company in Atlanta specializing in Search Engine Optimization and Search Engine Marketing. We are passionate about providing innovative web solutions. We are based in Atlanta, Georgia with international office in India.
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