The introduction of the iPhone by Apple happened in 2007, and since then the entire cell phone industry has completely transformed. Five years later, we are still on the edge of our seats waiting to hear about the next generation of the iPhone and what new life-changing advancements it will include. In the meantime, it might be good to look back and examine what has made the iPhone the dominant product in mobile technology.
In the world of mobile technology, the iPhone is not by any stretch of the imagination the only smart phone on the market. In fact, every single cell phone company has thrown their hat in the ring in regards to creating a smart phone. When you examine what each can offer from a hardware perspective, you might not find much difference. From internet capabilities to video playback to a large touch screen, each of the available smart phones might appear the same on the surface. Despite all the similarities between the smart phones from different manufacturers, there are few iPhone owners who have any desire to switch to another company. We will look at why this is below.
Steve Jobs, the head of Apple, had two goals when designing and selling the iPhone. The product itself was marketed as an essential object of desire, which created a huge rush to buy the phone. Any glance at the advertising campaigns for the iPhone show that Apple eschewed technical talk in most of its ads. It's clear to see that style and appearance trumped all in the ads.
Apple also worked hard to produce a whole line of products that fit in with the core Apple ethos. By even making the Apple Store a product and experience in itself, the stable was complete. The iPhone also can boast one of the largest catalogs of phone apps of any smart phone.
So dominant has the iPhone become in our age that any person looking into getting a new smart phone is basically choosing between the iPhone or something else. The customer satisfaction among iPhone users is incredibly high, and it is nearly impossible to not at least consider joining up with such happy customers. By combining a very powerful smart phone, a great selection of available applications and programs, and a design that tops all the other phones in its class, the iPhone deals has become one of the most dominant products to come along in ages.
The process isn't complete right when you buy an iPhone, however; you still need to find a place for your old phone. You have the option of finding a suitable charity that will send your phone to someone else who will enjoy it instead of just chucking it in the landfill.
No comments:
Post a Comment