The Amazon Kindle was developed to give their customers better access to a familiar product. Books! In the beginning Amazon's original intent was to deliver wide access to books to all of their consumers. By creating a variety of Kindle tablets the company was able to deliver e-books to their customers and give them this access on the go at all times.
The first Amazon Kindle was developed as strictly a reading device in 2007. It was quite basic allowing for the reading of books and downloading of new books from the Amazon store. It did not have color and a wide variety of applications but instead promoted the very basic concept of being able to read anywhere and hold a large library in a small device. The content for the Kindle comes from Amazon's large library of electronic content. Users are able to buy reading materials and have them wirelessly downloaded to their device instantly.
As the years went on Amazon created a number of Kindle devices, each of which appeal to different users. Some wish to simply read books while others enjoy accessing news and current events, magazines, email and the web.
The Kindle by Amazon competes against the Nook by Barnes & Noble and the iPad by Apple. Both the Nook and Kindle started out as reading devices but as more and more people are turning to tablets and other hand-held computers, reading devices are becoming a thing of the past as do-it-all tablets take over.
The Kindle Fire, the latest of the Amazon Kindle options, has color, access to the web, apps, games, news and magazines and more. Not all readers enjoy this advance. Many original users of the Kindle like the fact that it is a device strictly for reading. As one man who owned an original Kindle put it, "I got the Kindle to read, not for all the extras. I don't like all the new features on the newer ones. It's too distracting. I sit down to read and before you know it I'm checking and answering email, reading up on news stories and doing everything but reading."
On the converse, many people enjoy the ability to carry their entire library on the go while also accessing the rest of their life. With the newest Amazon Kindle, the Fire, readers have access to everything that a laptop computer provides in addition to the ability to read.
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